Present IQ is a Instrument which can adjust how you build presentations. It uses AI technological know-how to turn keywords, Sites, or PowerPoint files into interactive presentations in about sixty seconds. You don't require coding skills or a large funds to generate Experienced articles that connects together with your audience.

This software program comes with capabilities like a designed-in CRM, over two,000 AI avatars, and one,500 AI voices. it really works within the cloud, supports many languages, and produces slides immediately from your ideas. you may add clickable buttons, lead capture forms, and in some cases let your AI presenter response issues in true time.

crucial Takeaways

• Present IQ creates interactive shows from keyword phrases, Internet websites, or PowerPoint documents making use of AI technologies in sixty seconds
• The System features over two,000 AI avatars, one,500 AI voices, and a constructed-in CRM for tracking prospects
• it is possible to change shows into conversion tools with clickable buttons, direct kinds, and Are living chat options

exactly what is Present IQ?

Overview And Value Proposition

current IQ is definitely an AI-run application that generates interactive displays from key phrases, Internet sites, or existing PowerPoint information in sixty seconds. The System employs Agentech AI technological know-how to rework your Suggestions into engaging presentations.

You don't want coding expertise or a big finances for selecting. The computer software handles all the things from articles creation to Visible style and design mechanically.

Present IQ runs over a a hundred% cloud-primarily based System. you'll be able to obtain it from anyplace without having downloading software package or controlling installations.

vital options consist of:

• developed-in CRM for direct monitoring
• above two,000 AI avatars
• 1,five hundred practical AI voices
• many language help
• car-created AI prepared slides from prompts
• Interactive things like chat panels and lead varieties
• Voice cloning for individualized encounters

The System solves significant issues like losing time on presentation generation and having difficulties to capture prospects. you may produce shows that don't just tell but really convert viewers into prospects.

Your presentations come to be interactive tools. Viewers can talk to inquiries in serious time, along with the AI presenter responds immediately. you may incorporate clickable buttons like "shop now" or "invest in now" that manual people toward motion.

concentrate on customers And Use circumstances

current IQ is designed for corporations, coaches, and companies. The software package can help you get noticed as a good communicator in the present crowded market.

You should use Present IQ for:

• merchandise demos
• Coaching systems
• housing home showcases
• SaaS walkthroughs
• small business pitches
• schooling materials
• shopper presentations

The System operates perfectly For those who have Intercontinental audiences. The various language help lets you make displays for viewers worldwide.

You can customize each facet of your presentation. Upload your very own brand belongings, pick fonts and colors, and include your own private images. If you prefer a personal contact, it is possible to add your personal picture as an avatar or clone your very own voice.

The constructed-in CRM captures names and e-mail through direct varieties. you may hook up your autoresponder on to the platform. This means your presentation doesn't just Show facts but actively builds your e mail listing.

crucial characteristics Of existing IQ

AI-driven Interactive Presentation Generation

you could develop full presentations in just sixty seconds working with Aentech AI. The system automatically understands your strategy, finds the Main message, and constructions your content. It builds impressive slides, models visuals, provides sensible interactions, and trains your AI presenter.

The System turns any search phrase, Web site, or current PowerPoint into an attractive, lifelike interactive presentation. You move beyond very simple slides into an AI experience that speaks, solutions concerns, and captures potential customers in genuine time.

No Coding Or style abilities expected

it is possible to develop interactive displays entirely all on your own without any coding expertise. there's no want to get a significant spending budget to hire designers or builders.

The editor lets you refine written content as an alternative to making from scratch. you're employed with textual content and images which have been already put and able to personalize.

constructed-In CRM For direct administration

The platform features a created-in CRM for lead monitoring. you'll be able to check all your potential customers and suggestions in a single arranged spot.

Your dashboard enables you to promptly monitor shows, super shows, qualified prospects, and opinions. Activity stats make it easier to keep an eye on efficiency at a glance.

two,000+ AI Avatars And one,five hundred+ AI Voices

you could Choose between above 2,000 AI avatars for the presentations. the choices incorporate:

• Photograph avatars
• movie avatars
• Custom uploaded avatars

You furthermore may get entry to 1,500 reasonable AI voices. These voices are Prezent IQ OTOS professional, purely natural, and apparent. you can also clone your own personal voice for a completely individualized practical experience.

Multilingual Support

The platform supports various languages for Worldwide audiences. You select your most popular language when producing your presentation.

This element allows you to develop your world existence and arrive at viewers in numerous countries. You can make content material that connects with audiences all over the world.

AI-prepared Slide Creation

The system autogenerates AI-penned slides out of your prompts. you merely enter your idea in the sector that asks what your presentation is about.

If you don't similar to the wording, you don't need to rewrite anything manually. You should utilize AI to rephrase, increase, simplify, alter the tone, or make improvements to clarity instantly. as an alternative to scuffling with text, you refine them in seconds.

a hundred% Cloud-Based Platform

All capabilities run over a one hundred% cloud-primarily based platform. You access anything via a clear, uncomplicated dashboard after logging in.

there isn't any ought to download program or deal with installations. you may bounce back again into operate instantly with your favorite and recent shows ready on your own dashboard. The left sidebar supplies complete navigation for dashboard, presentation, Tremendous presentation, CRM, company, and configurations.

How current IQ operates

consumer Dashboard Overview

whenever you log into current IQ, the thing is a thoroughly clean and simple dashboard. At the highest, your membership details and tutorial inbound links are straightforward to find.

underneath that, you'll be able to keep track of everything you've created. This contains displays, super shows, sales opportunities, and opinions. anything stays arranged in a single location.

You can perspective your action stats to monitor overall performance speedily. On the ideal side, fast one-way links give you access to purchasers, groups, integrations, bonuses, and assistance with one particular click on. Your favorite and up to date displays show up under so you can begin Functioning immediately.

The still left sidebar reveals full navigation possibilities. You'll find the dashboard, presentation, Tremendous presentation, CRM, agency, and settings sections. This is often your Management center.

Three Ways To Build Presentations

click the presentation section to begin creating. you have got three powerful methods to construct your presentation:

1. produce using AI
2. Extract from the URL
3. Upload your current PDF or PPT

if you make use of the build employing AI selection, you enter your concept in the sphere. you could produce shows for item demos, coaching plans, property Homes, SEAS walkthroughs, or company pitches.

When you enter your concept, you choose your desired style. Then you choose your language and judge the amount of playing cards or slides you would like. You Management the structure from the beginning.

simply click deliver when almost everything is set. current IQ understands your notion, finds the Main message, structures content, builds slides, styles visuals, adds intelligent interactions, trains your AI presenter, and polishes each depth.

Presentation Editor Capabilities

inside of moments, you happen to be inside the existing IQ editor. Your idea gets to be a structured presentation. over the remaining facet, all your slides are laid out clearly. it is possible to add a different slide by clicking new.

In the middle, your slide shows with text and images currently placed. It is willing to refine. At the highest corner of every slide, you might have rapid controls to change the history, create a brand new slide with AI, or simply click the 3 dots to copy, delete, or insert An additional slide.

textual content editing choices consist of:

• Change the font
• change the dimensions
• Pick your brand name colors
• increase links
• Make text bold

If you don't much like the wording, You can utilize AI to rephrase, grow, simplify, alter the tone, or improve clarity instantly. you are able to add far more material by clicking include textual content. This lets you insert titles, headings, paragraphs, or quotations.

AI written content And Visual Enhancements

visuals are completely customizable inside the editor. it is possible to add your own model belongings, hunt for photos, or generate completely new visuals working with AI correct inside the editor. all the things takes place in one put.

you could insert subtitles to your AI presenter to extend engagement. Clickable buttons like shop now or obtain now can link on to your internet site. This guides men and women towards motion.

When you preserve and click subsequent, you progress into avatar settings. you could go with a Photograph avatar, a online video avatar, or upload your own personal tailor made avatar. A coach can add their own image and Allow their AI Model train. A consultant can produce a branded presenter for consumers.

You select the audio next. Make a choice from created-in AI voices or clone your personal voice for a totally personalized practical experience. Your presentation speaks such as you.

tailor made Branding And Personalization

In presentation options, you Regulate how the knowledge feels. you may allow autoplay to manual viewers immediately. Turn on the slide panel for easy navigation.

obtainable configurations include things like:

• insert a guide type to seize names and email messages
• hook up your autoresponder
• Add sleek animations for Qualified transitions
• permit thanks concept
• permit talk to queries so viewers can interact in real time
• Activate the chat panel for instant AI responses
• Add a feed-back kind to gather opinions

you could edit captions, text color, and background. These settings flip a simple presentation into an interactive conversion Device.

When everything feels excellent, simply click publish. Your AI presentation agent goes Stay. you may share this presentation using the immediate link, scan the QR code for immediate accessibility, or share it across your social media marketing platforms. Your shoppers can chat instantaneously by typing and asking inquiries.

Interactive And Conversion-concentrated applications

Clickable phone calls To Action

you may insert clickable buttons specifically into your displays to drive motion. These buttons can include things like possibilities like "shop now" or "acquire now" that backlink straight to your web site. This element turns your presentation from a straightforward information Show right into a tool that guides people today towards getting distinct steps.

whenever you include these buttons, your presentation stops currently being just slides. It gets to be an Lively section of your respective income or marketing method. you could location these phone calls to motion wherever they seem sensible with your written content.

guide Capture Integration

Your displays can consist of designed-in guide sorts that seize names and email messages from viewers. you could connect these kinds for your autoresponder so new leads movement directly into your e mail process.

The program comes with a built-in CRM for direct monitoring. This implies you are able to see who watched your presentation and who submitted their information and facts. You can even add a thank you message that shows right after somebody fills out the shape.

All your captured sales opportunities are arranged in a single put with your dashboard. you may right away monitor displays, super displays, potential customers, and opinions from the most crucial Regulate center.

serious-Time Chat And feed-back

You can activate a chat panel that allows viewers connect with your AI presenter in authentic time. When someone kinds an issue like "Hello" or asks about your matter, the AI presenter can reply instantly.

The inquire queries element will allow viewers to have responses without ready or leaving the presentation. You can even permit a feedback sort to collect viewpoints from the audience. These conversation instruments enable you to understand what your viewers Feel and wish.

Autoplay And Navigation characteristics

it is possible to allow autoplay if you'd like to information viewers by means of your presentation quickly. This option controls how the working experience flows for the audience.

The slide panel feature presents easy navigation so viewers can bounce to distinct sections. You can even include smooth animations for Expert transitions between slides. These options Enable you to Manage no matter if persons transfer through your information at their unique pace or adhere to a established route.

Super Presentation features

Combining many shows

You can use the Tremendous presentation feature to provide together multiple shows into a single organized knowledge. This Resource assists you deal with quite a few shows simultaneously rather than sharing separate one-way links using your audience.

The Tremendous presentation portion seems as part of your still left sidebar navigation. it is possible to obtain it straight from your dashboard coupled with your other displays and CRM instruments.

When you combine shows, you produce a central hub wherever viewers can accessibility relevant content material. This is effective well if you have diverse matters that connect to one another or if you'd like to organize articles by category.

Branding And Theming possibilities

you have whole Handle about how your presentation looks and feels. you'll be able to personalize just about every Visible factor to match your brand identification.

Text Customization

• transform fonts
• change sizes
• select your manufacturer shades
• insert back links
• Make textual content Daring

Visual aspects

it is possible to operate with images in 3 ways:

1. add your personal brand property
2. seek out photos
3. deliver new visuals employing AI

these selections work proper In the editor. You needn't switch tabs or use exterior instruments.

style Controls

Every single slide has swift controls at the top corner. You can change the qualifications, deliver a brand new slide with AI, or utilize the 3 dots menu to replicate or delete slides.

you'll be able to add captions and customize the text coloration and background. These settings assist you to create a consistent glance that represents your brand name.

handling big Presentation Archives

Your dashboard will give you tools to trace and Manage every little thing you build. At the best, it is possible to see your subscription specifics and accessibility tutorials.

Business capabilities

• keep track of all presentations in a single position
• see super displays
• keep an eye on potential customers
• critique suggestions

you may see your action stats to observe general performance at a glance. The dashboard displays your favorite and up to date presentations in order to bounce again into perform instantaneously.

The left sidebar provides finish navigation to all sections:

• Dashboard
• Presentation
• Super presentation
• CRM
• company
• options

almost everything stays structured and arranged with your Command center. you'll be able to obtain customers, groups, integrations, bonuses, and aid with a person click from the short inbound links on the appropriate facet.

CRM And consumer Engagement

discussion Tracking

you could enable a chat panel that permits your viewers to interact in actual time with all your AI presentation. When a person styles a question, like "hi" or any subject matter linked to your information, your AI presenter can answer immediately. This makes a two-way discussion as an alternative to a 1-sided slideshow.

The check with thoughts feature lets viewers get responses without the need of leaving the presentation. You Regulate this setting from the presentation options panel before you decide to publish. if you turn it on, your AI presenter becomes much more than just a voice. It results in being an interactive agent that engages together with your viewers to the location.

direct administration

you have a constructed-in CRM for guide monitoring with Present IQ. Your dashboard shows you all the things you have created, including your prospects, all structured in one spot. You can see your activity stats at a look to watch efficiency.

whenever you build your presentation, it is possible to incorporate a lead variety to capture names and email messages. You even have the option to attach your autoresponder specifically. What this means is you could turn your presentation right into a conversion tool that collects Make contact with facts while men and women look at.

The dashboard provides you with swift usage of shoppers and groups. you may track shows, super presentations, prospects, and opinions from one particular control center. anything stays structured so you can handle your pipeline with out switching in between distinctive applications.

suggestions selection And Export

it is possible to activate a suggestions form within your presentation settings. This lets you collect thoughts from viewers once they observe your articles. The responses characteristic seems as among the interactive components you Command before publishing.

Your dashboard tracks all suggestions you get. You'll find it mentioned together with your displays and qualified prospects in the main check out. This retains your audience knowledge in one spot in which you can critique it and make selections based upon what folks let you know.

The platform shows your feedback stats over the dashboard down below your membership specifics. you'll be able to monitor what number of responses you can get and what kind of enter your viewers offers. This information helps you realize what is effective and what requirements advancement as part of your shows.

Agency And White Label options

staff And shopper Management

it is possible to deal with your entire staff and shopper foundation straight from the Present IQ dashboard. The platform provides total navigation in the still left sidebar, where you will discover dedicated sections for shoppers and teams.

On your primary dashboard, you will see brief links on the ideal aspect that supply fast use of your consumer management applications. Everything is structured in one area, so you don't need to swap among various platforms or instruments.

The developed-in CRM allows you observe sales opportunities that arrive via your presentations. you could check all your exercise stats at a glance proper out of your dashboard. This lets you see how your displays are performing and which clientele are partaking with the articles.

White Label Customization

you have comprehensive Manage around branding your shows to match your enterprise identity. if you're editing slides, you may customise just about every Visible aspect to mirror your manufacturer.

it is possible to add your individual brand name assets straight to the editor. What this means is your company logos, visuals, and Visible products can change the default solutions. No exterior resources are wanted since almost everything happens in a single put.

Customization choices:

• transform fonts to match your brand name type
• modify colors in your brand name palette
• insert your own private custom avatars
• Upload personalised photographs and graphics
• Insert clickable buttons with your site hyperlinks

you can also add your personal tailor made avatar to function the AI presenter. This lets you make a branded presenter for clientele that signifies your online business. Your presentations will not likely appear generic because each and every aspect is often tailor-made on your precise manufacturer id.

Done For You Templates And means

existing IQ delivers pre-designed structures that preserve you from setting up which has a blank canvas. if you produce a presentation, the AI immediately builds slides with textual content and images already put. You're not building from scratch.

The System comes along with about two,000 AI avatars you'll be able to Pick from. In addition, you get entry to 1,five hundred sensible AI voices which can present your articles. These Completely ready-to-use assets signify you needn't generate almost everything on your own.

Your dashboard keeps your preferred and recent displays All set so that you can soar back into get the job done immediately. The method autogenerates AI composed slides from the prompts, which eliminates the guesswork from material creation.

you'll be able to decide on from diverse presentation designs when developing new jobs. The AI understands your concept and routinely buildings content material, builds slides, designs visuals, and polishes just about every detail for yourself.

Specialist Reporting applications

Your dashboard provides finish activity monitoring in one structured place. At the highest, you are able to see your membership information and usage of tutorials. just under that, you can right away observe anything you've created.

Dashboard Metrics:

• whole presentations established
• Super shows depend
• sales opportunities captured
• comments acquired

you'll be able to observe efficiency at a glance by way of your action stats shown to the dashboard. The System shows you all of your shows organized in a single place, which makes it straightforward to evaluate Whatever you've crafted.

The CRM segment allows you to monitor potential customers that come through your shows. When you empower the direct form characteristic within your presentation settings, you are able to seize names and e-mail right. You can even link your autoresponder to quickly comply with up with prospects.

The comments kind choice means that you can acquire thoughts from viewers. This provides you knowledge on how men and women are responding for your shows. Combined with the chat panel feature, you may see true-time interactions and concerns from a audience.

unique Bonuses

Engagement Accelerator Checklist

you will get an engagement accelerator checklist as your 1st bonus. This checklist will help you speedily put into action procedures that work hand-in-hand with current IQ. Your presentations will do far more than simply tell. They'll in fact transform.

Presentation Mastery Checklist

Your 2nd bonus is actually a presentation mastery checklist. This gets rid of every one of the guesswork In terms of generating shows. You'll get more quickly effects and keep the viewers engaged.

guide Capture Swipe File

The 3rd bonus is usually a guide capture swipe file. if you'd like to integrate guide seize seamlessly into your presentations, this swipe file has obtained you covered.

Multilingual Mastery Template

Your fourth bonus is actually a multilingual mastery template. you may fully tap into Present IQ's multilanguage capabilities and choose your international existence to the following degree.

present day Communicators useful resource Kit

The fifth reward is a modern communicators resource kit. You get anything you'll want to existing like a pro and stick out in the present aggressive landscape.

TikTok store results Blueprint

Your sixth reward is usually a TikTok store success blueprint. in order to transform your TikTok shop right into a dollars maker, this blueprint will provide you with accurately how.

TikTok content material generation Toolkit

The seventh bonus is really a TikTok articles development toolkit. you can expect to find out how to make written content that not simply displays off your products and solutions, but in addition will get your audience engaged.

YouTube Monetization Success Checklist

Your eighth reward is a YouTube monetization results checklist. Keep your give attention to the jobs that actually drive profits using this type of useful checklist.

direct Magnet Creation Toolkit

The ninth reward is a guide magnet creation toolkit. you may build irresistible lead magnets that'll assist you to grow your electronic mail listing more rapidly.

Pricing And update selections

entrance stop offer you

The front end supply provides entry to the Main Present IQ platform. you may build AI-driven shows from scratch making use of uncomplicated textual content prompts. The program generates entire presentations in about 60 seconds.

You do not require coding abilities or a major spending budget for employing. The platform is 100% cloud-dependent, to help you perform from anyplace. you will get entry to around two,000 AI avatars and one,five hundred real looking AI voices.

The process features a constructed-in CRM for guide tracking. you are able to create interactive shows that seize leads as a result of varieties and autoresponder connections. It supports several languages for Worldwide audiences.

unrestricted program

This program gets rid of restrictions with your presentation creation. it is possible to Make as many presentations as you may need without the need of restrictions on the volume of playing cards or slides.

You keep usage of each of the Main options within the entrance finish supply. The limitless possibility operates nicely in the event you generate shows consistently for your small business or many purchasers.

business Upgrade

The business up grade provides Sophisticated features for larger functions. you will get extra Command more than customization and branding alternatives.

This amount consists of Improved avatar settings and voice options. you could add custom avatars to signify your brand name constantly. Voice cloning permits you to produce a entirely personalized audio expertise that looks like you.

Automation degree

This update focuses on automated workflows and units. you'll be able to arrange shows to operate on autopilot with autoplay features enabled.

The automation incorporates computerized slide era from URLs and present documents. You can add PDFs or PowerPoint information and convert them into interactive displays. The process also vehicle-generates AI-penned slides from your prompts.

Agency degree

The company degree is created for users who develop shows for shoppers. you can get usage of staff administration features and consumer Business equipment.

you may handle several client accounts from just one dashboard. The still left sidebar includes total navigation for company capabilities, together with client administration and group collaboration. it is possible to develop branded shows for various consumers though maintaining independent accounts and lead tracking for each.

performed for yourself offer

This package gives finish set up and creation expert services. The Present IQ staff handles the technical be just right for you.

You receive Completely ready-to-use shows without the need of building them on your own. this feature will save time if you need Skilled results speedily but don't want to find out the System. The performed-for-you provider incorporates presentation design, AI avatar set up, and voice configuration.

Getting Started With existing IQ

When you log into current IQ, you will see a cleanse and easy dashboard. At the best, your membership facts show up coupled with fast access to tutorials that guideline you with the System.

slightly below that, you'll be able to monitor everything you've produced. This incorporates presentations, Tremendous presentations, potential customers, and feedback, all organized in a single position. if you scroll down, you'll find your action stats that enable you to keep an eye on overall performance at a look.

On the best aspect in the dashboard, rapid hyperlinks Present you with prompt use of clientele, groups, integrations, bonuses, and aid. almost everything is only one simply click absent. Below that part, your favorite and recent presentations are All set so that you can leap again into get the job done quickly.

The left sidebar consists of full navigation:

• Dashboard
• Presentation
• Tremendous presentation
• CRM
• Agency
• configurations

This can be your Command Heart where anything is structured and arranged.

to produce a presentation, click the presentation section. you have got 3 ways to develop your presentation: make employing AI, extract from a URL, or upload your present PDF or PPT data files.

Creating With AI

start out by getting into your strategy in the sphere that asks what your presentation is about. you may sort just about anything like an item demo, coaching system, housing property, software walkthrough, or small business pitch.

upcoming, select your favored fashion. Then find your language and choose the quantity of cards or slides you need. You Command the composition from the start.

if you simply click make, Present IQ automatically understands your notion. It finds the core message, buildings written content, builds slides, models visuals, adds good interactions, trains your AI presenter, and polishes just about every depth. in just moments, you might be inside the existing IQ editor.

Operating inside the Editor

over the left aspect, you are able to see all of your slides laid out Obviously. in order to insert a new slide, just click on new. In the center, your slide is completely displayed with text and images previously positioned.

At the top corner of each slide, you may have fast controls. it is possible to alter the track record, create a completely new slide with AI, or simply click the 3 dots to replicate, delete, or increase Yet another slide.

enhancing text is easy:

• click any text element
• alter the font
• regulate the dimensions
• decide on your model shades
• incorporate backlinks
• Make it Daring

if you do not like the wording, You should use AI to rephrase, extend, simplify, alter the tone, or enhance clarity instantaneously. you don't need to rewrite every thing manually.

should increase a lot more content? click on include textual content and insert titles, headings, paragraphs, or quotations. Whatever your presentation requires, the editor is versatile.

Customizing Visuals

photographs are completely customizable. you may upload your personal manufacturer property, seek for illustrations or photos, or deliver new visuals using AI appropriate inside the editor. No switching tabs or exterior instruments are needed. every little thing occurs in a single put.

You may also increase subtitles in your AI presenter, which increases engagement and helps make your presentation much easier to observe. You can insert clickable buttons like shop now or acquire now, or url on to your site. This turns your presentation into something which guides people today towards motion.

When anything seems how you desire it, click conserve and following.

incorporating Your AI Presenter

to start with, you'll arrange your avatar. you are able to opt for a photo avatar, movie avatar, or upload your personal custom avatar. A mentor can upload their very own picture and Enable their AI Model teach. A specialist can develop a branded presenter for customers. a company operator can give their model a constant, recognizable experience.

up coming, pick out the audio. Choose from built-in AI voices that sound professional, purely natural, and apparent. You may as well clone your own voice for a totally personalized practical experience. Your presentation isn't going to just Show facts any longer. It speaks such as you.

Configuring Presentation options

You Manage how the encounter feels with these choices:

• Autoplay - guides viewers routinely
• Slide panel - permits uncomplicated navigation
• Lead form - captures names and e-mail
• Autoresponder connection - integrates using your electronic mail system
• Animations - adds Qualified transitions
• thanks concept - displays appreciation to viewers
• check with issues - allows viewers interact in genuine time
• Chat panel - allows your AI presenter to reply promptly
• suggestions sort - collects opinions

It's also possible to edit captions, text coloration, and history. each individual setting is meant to transform a straightforward presentation into an interactive conversion Device.

When everything feels best, click publish. Your AI presentation agent goes Reside.

Sharing Your Presentation

You can share your presentation utilizing the immediate link. You can even scan the QR code for immediate obtain or share it across your social networking platforms to reach a broader viewers. This results in a presentation that speaks, answers, and captures potential customers in genuine time.

purchasers can chat right away by typing questions, along with your AI presenter responds. this is simply not just slides. It is a totally interactive Reside presentation practical experience.